Career strategy for professionals in Canada and the United States
Your career doesn't have to stay where it is.
Career Wizards is a career strategy firm that helps experienced professionals, especially immigrants, get recognized and hired for what they have already built. Founded in 2019 by Luciana Vieira, M.A., a psychology-trained career strategist with 14+ years in talent selection, the firm has supported more than 1,500 professionals, whose clients have won over $45M in job offers.
1,500+ professionals supported · $45M+ in job offers won by clients · 14+ years in talent selection
It's not just about getting a job.
It's about landing an opportunity that fits who you are, what you've already built, and the professional future you want to create.
Without a clear strategy, it's common to:
- 01Apply for roles that have little in common with each other
- 02Keep changing your resume without knowing what's actually wrong
- 03Struggle to explain your own career story
- 04Accept positions below your capabilities
- 05Stay in a survival job for years
- 06Be seen as a generalist, or as underqualified
- 07Get little or no response from the market
- 08Feel like all your previous experience has lost its value
- 09Not know whether to return to your field or change direction
The problem isn't always a lack of qualifications. Often, the market simply can't see clearly who you are, what you offer, and which opportunities it should consider you for.
When your career goes through a rupture — immigration, years away from your field, or a transition that didn't go as planned — the way you see yourself professionally changes too. That isn't a lack of ability. It's a professional identity that still needs to be rebuilt.
Three career moments. Three ways to move forward.
Career Wizards offers three solutions, designed for different career moments. Tap a program to explore the full scope.
Which program fits where you are now?
Choose based on the problem you need to solve right now.
Where you are
You need a complete, personalized strategy, but you can run your search independently.
What you get
Direction, positioning, all professional materials, and a detailed roadmap.
Format
Independent execution, on your own timeline.
Where you are
You're in a survival job or entry-level role and need to get back into your field or build a new path.
What you get
Direction, positioning, all professional materials, plus guidance and support during execution.
Format
A guided rebuild of your career path, with weekly group support for up to 6 months.
Where you are
You have a solid track record and want to land a role above $100K.
What you get
High-value positioning strategy, complete materials, and support throughout your search.
Format
A guided, strategic execution with 1:1 support for up to 6 months.
Not sure which one to choose?
You don't have to make this decision alone. Complete the assessment and we'll look at your career situation, your goals, and the level of support you need to identify the best fit.
Why does a personalized strategy make a difference?
Because your career doesn't fit a generic formula.
AI can help you write a resume.
A template can help you organize information.
A list of tips can tell you to network, optimize your LinkedIn, or prepare for interviews.
But none of these tools, on their own, answers the questions that actually determine the outcome of your search.
- Q01Which direction is realistic and strategic for your career?
- Q02Which experiences should be at the center of your positioning?
- Q03What needs to be removed, translated, or repositioned?
- Q04How do you connect experience gained across different countries, industries, or functions?
- Q05How do you explain time spent in a survival job?
- Q06How do you demonstrate seniority without seeming overqualified?
- Q07How do you raise your perceived value to compete for better roles?
- Q08Where is your search breaking down?
- Q09What needs to change based on how the market is responding?
That's why our work doesn't start with your resume. It starts with understanding who you are, what you've built, where you want to go, and what the market needs to see in order to consider you for the right opportunity.
Our methodology
Clarity. Positioning. Market Access. Conversion.
Clarity
We analyze your background, skills, goals, preferences, and market reality to define a clear and viable professional direction. We also work on your professional identity and the internal barriers — fear, self-doubt, perfectionism, self-pressure — that often stall decisions and execution.
Positioning
We turn your experience into a clear value proposition and a consistent career narrative that sets you apart from others.
Market Access
We define your target roles, industries, and companies, and build practical strategies to reach them. The goal is fewer random applications and more direct access to the opportunities that matter most.
Conversion
We prepare you to turn opportunities into offers — from the first screening call to the final interview — and to evaluate and negotiate the offer, so the result reflects the value you bring.
Depending on the program you choose, you'll execute this roadmap independently or with our guidance throughout the process.
Why Career Wizards?
Since 2019, we've helped professionals translate their experience, rebuild their careers, and land better-aligned opportunities in Canada and the United States.
CEO
Our approach combines
- 01Psychology applied to careers, to address professional identity and internal barriers
- 02In-depth analysis of your career history
- 03Strategic positioning & professional narrative development
- 04Knowledge of the North American job market
- 05Real support for up to 6 months
Behind every strategy is one central question: how do we help the market understand and value everything this person truly has to offer?
Because you don't need to look like someone else to move forward. You need to make your value clear to the right people.
Is this process for you?
This process is for you if you…
- Are tired of applying without hearing back
- Don't know which professional direction to choose
- Want to return to your field after a survival job
- Need to turn diverse experiences into a coherent narrative
- Feel undervalued by the market
- Want to build a new direction without discarding your entire career history
- Are ready to pursue roles with greater seniority or compensation
- Want to stop improvising and start executing a strategy
- Are willing to take an active role in your own transition
This process is probably not for you if you…
- Are looking for a guaranteed job
- Expect someone else to run your entire search for you
- Just want to send the same resume to as many jobs as possible
- Aren't willing to reflect, make decisions, or put the strategy into practice
- Want a generic solution that could apply to any professional
We don't control the market's decisions. But we can help you make better decisions, communicate your value more clearly, and run your search with far more strategy.
Frequently asked questions
What our clients have to say
Real stories from professionals who rebuilt their direction, positioning, and search with Career Wizards.
“The best career consulting I could ever have hired. They helped me identify my professional goals, leverage my interview skills, update my resume and LinkedIn profile so it would appear in recruiters' search results, and provided a safe place to share my progress and doubts. The result was getting hired through LinkedIn with a salary much higher than I was aiming. It is not a fast and easy process, but at least it is a certain one.”
Rodrigo Castro
June 2025
“Luciana's work is incredible. In addition to understanding my professional journey, she took the time to study the Canadian market and identify exactly where I would fit in. Her guidance and advice were essential for me to land a job in a short period of time. I highly recommend her services.”
Bianca Mello
July 2025
“I really recommend Career Wizard. They understand the Canadian job market and give great support during the job search. What helped me the most was how they made me feel more confident. Their advice was clear, kind, and very helpful.”
Danielle Cristina Gracioso
May 2025
“I had an excellent experience with Luciana's services at Career Wizards. The guidance was professional, realistic, and above all human. She gave me real support — both professional and emotional. I landed my first role in my field of training abroad thanks to the expertise of this great consultancy. It was my best investment in Canada.”
Paula Noronha
September 2025
“I have no words to describe my experience with Luciana! Extremely attentive and a true expert in the field. The direction I received helped me immensely to become a standout professional in my area.”
Liz Mendes
August 2025
“I came to the company through referrals from other people, and it's no coincidence that after so many reviews the rating is 5! Specialized, well-structured, and extremely professional service!”
Pierre Baracho Crocia
August 2025
“The best career consulting I could ever have hired. They helped me identify my professional goals, leverage my interview skills, update my resume and LinkedIn profile so it would appear in recruiters' search results, and provided a safe place to share my progress and doubts. The result was getting hired through LinkedIn with a salary much higher than I was aiming. It is not a fast and easy process, but at least it is a certain one.”
Rodrigo Castro
June 2025
“Luciana's work is incredible. In addition to understanding my professional journey, she took the time to study the Canadian market and identify exactly where I would fit in. Her guidance and advice were essential for me to land a job in a short period of time. I highly recommend her services.”
Bianca Mello
July 2025
“I really recommend Career Wizard. They understand the Canadian job market and give great support during the job search. What helped me the most was how they made me feel more confident. Their advice was clear, kind, and very helpful.”
Danielle Cristina Gracioso
May 2025
“I had an excellent experience with Luciana's services at Career Wizards. The guidance was professional, realistic, and above all human. She gave me real support — both professional and emotional. I landed my first role in my field of training abroad thanks to the expertise of this great consultancy. It was my best investment in Canada.”
Paula Noronha
September 2025
“I have no words to describe my experience with Luciana! Extremely attentive and a true expert in the field. The direction I received helped me immensely to become a standout professional in my area.”
Liz Mendes
August 2025
“I came to the company through referrals from other people, and it's no coincidence that after so many reviews the rating is 5! Specialized, well-structured, and extremely professional service!”
Pierre Baracho Crocia
August 2025
Your next opportunity starts with a clearer decision.
You can keep applying, tweaking your resume, and trying to figure out on your own what's holding your career back. Or you can build a strategy that connects:
- Who you are
- The value you offer
- Where you want to go
- What the market needs to see
- How to turn all of that into action
Whether you want to run your job search independently, get out of survival mode, or land a role above $100K, there's a more strategic path. The first step is identifying which one fits where you are now.
Complete the initial assessment. If we see a fit between your situation and one of our programs, you'll receive guidance on the next step.